Templates for mass emails

Templates ensure that every newsletter your organisation sends looks equally professional – without anyone having to work on the design every time you send one out.

What a template contains

A template defines the basic structure of the email:

• Header with logo and newsletter name
• Colours and fonts to match the organisation’s branding
• Structure of the content sections (e.g. editorial, dates, announcements)
• Footer with legal notice and unsubscribe link

When creating a new newsletter, simply select a template and fill in the content.

Editing templates

Templates are managed in the Campaigns → Templates section. The template editor shows you a preview of what the email will look like.

Changes to a template affect future newsletters – emails that have already been sent remain as they were.

Why templates are important

• Recognisability: Recipients recognise the newsletter immediately.
• Time-saving: Sending the newsletter is editorial work, not design work.
• Deliverability: Well-structured templates pass through spam filters more reliably than haphazardly formatted emails.

Tip

Less is more when it comes to templates: a good standard template for the newsletter and perhaps a simple one for short announcements are perfectly sufficient for most organisations.